Ashlee’s Designaversary

I spent too many hours debating on the coolest way to do a sale and the best way to make it exciting and engaging and meaningful and blah, blah, blah… 

I want to be seen as creative, but not confusing. I also want to put effort into fun things like a celebration sale, but not so much effort that it feels like a drag and I regret doing it. I want to stay professional but I have no marketing training and often just try to think about what I would prefer as a customer (which, I am sure, is not always what the marketing gurus would suggest).

I was going to have 12 days of sales, where each day represents a month that I have been designing. And all the patterns I published that month would be on sale for one day (like, the first day would feature all the patterns from my first month; the second day of the sale would only be applicable to designs I published in my 2nd month of designing, etc).

But that would require a lot of work from me and would encourage multiple small purchases from you which results in more fees for me.

David Orth @davidqorth did a sale game where he doesn’t tell you how much of a discount you will get and the percentage changes every few hours so you have to decide when to make the purchase. That sounds fun, but again, a lot of hands-on work from me.

The Plan

So, here’s my plan: I will send out a coupon code in the newsletter and put a code on instagram and put another code on the board of my ravelry group, and post one in my Facebook group, too – and they will be different coupons and you can choose which one to use!

So, Sunday, April 4 is the day to look for the coupon codes and they will all expire April 19, 2021! I hope you have some fun!