Designaversary Celebration Sale

I spent too many hours debating on the coolest way to do a sale and the best way to make it exciting and engaging and meaningful and blah, blah, blah… 😅

I want to be seen as creative, but not confusing. I also want to put effort into fun things like a celebration sale, but not so much effort that it feels like a drag and I regret doing it. I want to stay professional but I have no marketing training and often just try to think about what I would prefer as a customer (which, I am sure, is not always what the marketing gurus would suggest).

I was going to have 12 days of sales, where each day represents a month that I have been designing. And all the patterns I published that month would be on sale for one day (like, the first day would feature all the patterns from my first month; the second day of the sale would only be applicable to designs I published in my 2nd month of designing, etc).

But that would require a lot of work from me and would encourage multiple small purchases from you which results in more fees for me.

David Orth @davidqorth did a sale game where he doesn’t tell you how much of a discount you will get and the percentage changes every few hours so you have to decide when to make the purchase. That sounds fun, but again, a lot of hands-on work from me.

So, here’s my plan: I will send out a coupon code in the newsletter and put a code on instagram and put another code on the board of my ravelry group, and post one in my Facebook group, too – and they will be different coupons and you can choose which one to use!

So, Sunday, April 4 is the day to look for the coupon codes and they will all expire April 19, 2021! I hope you have some fun 😊

P.s. I was having issues with linking on my text but I am happy I found this colored button option! Oh, the things you learn at midnight 😅

My one-year designer anniversary!

This post should start with a bunch of pictures of my face making surprised, confused, ecstatic, and bewildered looks! HOW did I manage to become a crochet designer and spend an entire year doing this already!?

How come I didn’t do this sooner? How long can I keep doing this? How did I get so many followers and supporters on all my various social media sites? And, why do I have so many social media sites? 😆

At this time last year I was trying to wrap my head around how to create an interlocking crochet pattern. I managed to publish my first pattern to ravelry on April 1, 2020.

I now have 200 patterns published to Ravelry! Quite a few are also on Etsy. Almost all of my patterns are written for interlocking and overlay mosaic; I did try my hand at “regular” crochet patterns too but I don’t find it as enjoyable.

I have met (online) so many kind and creative people this past year. There are over 3000 members in my Facebook group. I have over 1400 followers on Instagram, over 1800 subscribers on my YouTube channel, and I actually don’t know how to check how many of you are subscribed to these blog posts. And I am failing at being regular with the Mailchimp newsletter 😬 but I really appreciate everyone who has shown their support there too!

Honestly, I am so thankful to everyone who has supported me through this first year. I can’t believe how validating and rewarding it has been. So many little dreams-come-true. 🤩

I need to give a special shout-out to David Q. Orth. His pattern, Doctor’s Orders, is what got me hooked. His kindness through this first year has been a breath of fresh air.

My brown and yellow, “Doctor’s Orders” blanket; designed by David Q. Orth

Plus, his designs are amazing and that inspires me to do the best artwork I can. He started designing only a few months before I did and it has been nice to grow beside each other.

I am also very thankful for Kate Dudman! She has been a source of emotional support, an encyclopedia of knowledge and experience, and a fun friend to chat with. She puts a lot of time and effort into her facebook group, Interlocking Crochet World, and it is a great resource for everyone!

I also put my new friend, Neetsey, to work shortly after becoming acquainted. She has helped me with ravelry and other “business” things but is also a good shoulder to cry on. It is really too bad the shoulder is only online, the internet is still lacking the human touch. We will meet someday! And, her little dog too! 😉😆

I credit my new friend, Kimberly Windsor-Johnson, as the kind push that has helped me keep moving forward. Her encouragement and creativity have buoyed me a few times. And, of course, I needed another virtual shoulder for my many moments.

There have been others through the past year who have shown me how to believe in myself, even when it’s just a single comment. I appreciate the constructive criticism as well as the compliments and I am thankful that not everyone has given up on me.

I have made mistakes this year. That’s to be expected when learning so many new things and filling my schedule to the brim (ok, it was definitely overflowing: started designing, sold our house, hubby lost his job, moved twice, homeschooling my eldest, and a global pandemic? Ya, it was a stressful year lol). I am sorry for the disappointments and I guarantee I will not be perfect in the future either.

I have disappointed myself a few times as well. But I have also grown.

It’s hard to have a plan for the future of “Ashlee Brotzell Designs” when I really don’t know what I expected or what I can expect from myself when a hobby blows up into a job.

First and foremost, I am a mom. I am a wife. My family is, and has to remain, a priority.

Secondly, my own mental health is a balancing act between pushing myself to grow without pushing myself off the edge. 😅 I want to keep working at designing but I don’t want it to be “work”. This is therapy. This is me-time. This is supplemental income.

In short, my goals for the next year are to keep designing, keep trying new things, but with a stronger focus on balance.

I still have a lot of things on my to-do list. Even more on my wishlist. And a lifetime supply of inspiration.

Tune in tomorrow, when I will tell you how we are going to celebrate this momentous occasion!